"B2Bs deserve better! Find out why a
convoluted B2C "branding" methodolog
just doesn't work in the B2B space.
It's apples and oranges."
Maureen Blandford, Principal
Speaking:
B2B Sales & Marketing
Turn Sales & Marketing Dissonance into Profitable Harmony
B2B Marketing: Where To Invest
Why Branding Doesn’t Work in B2B (and what does!)
Pssst. Your B2B Sales Success Has Nothing to Do with Branding
Internal Communications
HR Can Succeed As Internal Consultants
Internal Communications: From blah, blah, blah to WOW!